Keep it real

Keeping it real goes beyond authenticity. It’s a way of interacting with people, it’s a way of talking about issues and the world around us, and it’s always reminding ourselves why we do this.

Lights Out - Andy Beshear (KY-Gov)

Listening - Abigail Spanberger (VA-07)

Lead with Strategy

Strategy should drive the creative, not the other way around. In an increasingly cluttered media environment creativity is essential, but the most entertaining ads are not always the right ads. Each piece of content should move the strategy forward.

Kreidermachers - Tina Smith (MN-Sen)

Bipartisan - Abigail Spanberger (VA-07)

Challenge Assumptions

The world is changing fast and so are campaigns. We believe in challenging ourselves, and one another, to figure out the best strategy and tools for each individual campaign.

Dogs - Maria Cantwell (WA-SEN)

For All - Tim Kaine (VA-SEN)

trust

Work in collaboration. No one has a monopoly on good ideas. We work to foster cohesive teams with an abiding trust in one another and a sense of shared purpose. It is essential to winning.

Be Somebody - Josh Hicks (KY-06)

Freedom - Joe Manchin (WV-SEN)